When you think of apple, probably one of the first things you think of is their wonderful product design. The iPhone, Macbook Pro and iPod are all beautiful products to say the least. Heck, even their website is pretty beautiful, but has Apple always been a connoisseur in the field of Product Design?

Usability is a term used to denote the ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal. (via Wikipedia)

When it comes to web design, usability, in essence, is how easy your users can get around your site. It all comes down to you making your users think about what they have to do as little as possible. When the user has to think about something as basic as getting around a site, it can become tedious and can turn your user off your site.

Color is one of the most important parts of both web design, and design in general. Color helps to make things stand out, to give something purpose and to create an atmosphere. Color can define a brand, and it can be used to warn or to welcome.

Over the past 10 years design has came on leaps and bounds from what it was originally thought out to be on the web. This has spread into various other parts of our lives such as TV user interfaces, posters and much more. The impact the web has had over the past 10 years has been enormous, from the dot com bubble burst right up to this very day.

Usability is key to any website; using websites is what people come to them for, so clearly how easily they can use it is incredibly important. Below are a few ways you can increase the usability of your website. Some of them are pretty straight forward to implement, and will definitely benefit your users.